A Study on Advertising Translation from the Perspective of the Skopos Theory—A Case Study of Apple Inc.

International trade between nations is expanding as a result of the development economic globalization. Advertising type appealing text that plays an important role in promoting products, attracting consumers, and establishing brand image. Among large number transnational corporations, English-to-Chinese translation advertising Apple Inc. has distinctive characteristics, “Apple-style Chinese” played unique boosting its product sales From perspective German Skopos Theory, this thesis first summarizes evaluation criteria translation, then conducts specific analysis Apple’s finally proposes some strategies for order to provide variety experiences more multinational corporations.